Marketing Technical Communication Services Effectively
http://www.stc.org/confproceed/1995/PDFs/PG204205.PDF

Conklin, John James and Sheila C. Jones
STC Proceedings
1995

Abstract:

During 1993 and 1994, three Western Canadian chapters of the STC collaborated on a research project, funded by Western Economic Diversification and the STC, to discover how clients and practitioners view technical communication. As one of the final products, we commissioned a half-hour presentation designed to market technical communication services. At this session, we describe the project and deliver the half-hour presentation. We invite the audience to evaluate the presentation as a marketing tool.