Technology Transfer and the Intercultural Communicator
http://www.stc.org/confproceed/1994/PDFs/PG294296.PDF

Perkins, Jane
STC Proceedings
1994

Abstract:

For effective intercultural communication, technical writers and editors need to analyze documents for tone. Tone often reflects an ethnocentric attitude which can undermine intercultural communication. Through a reconceptualization of technology transfer, applied anthropology provides a means for eliminating an ethnocentric attitude. Technology transfer, viewed as an interactive negotiable process, suggests questions which may serve as a heuristic for evaluating tone in intercultural communication.