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Technical software marketing is a specialty that calls upon skills technical writers already possess. Clear, accurate
product information is essential in today’s complex market;
decision-makers need to know how your software will fulfill
their business needs. In making the shift from
documentation to marketing writing, it is necessary to
broaden your sense of the writing’s purposes, and prepare
for different ways of working with your material. However,
many key aspects of the two specialities are the same, such
as the need to uphold a consistent, well-defined tone and
organization, and above all to strive for consistency and
clarity.
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New Roles for Technical Writers: Technical Marketing Communication
http://www.stc.org/confproceed/1996/PDFs/PG153.PDF
Earle, Ralph
STC Proceedings
1996
Abstract: Technical software marketing is a specialty that calls upon skills technical writers already possess. Clear, accurate
product information is essential in today’s complex market;
decision-makers need to know how your software will fulfill
their business needs. In making the shift from
documentation to marketing writing, it is necessary to
broaden your sense of the writing’s purposes, and prepare
for different ways of working with your material. However,
many key aspects of the two specialities are the same, such
as the need to uphold a consistent, well-defined tone and
organization, and above all to strive for consistency and
clarity.
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