The Essentials of Effective Communication
A user has reported that the URL we had indexed no longer works properly.
This link is offline until a volunteer finds a new, valid URL for the work and updates our site.

Dowling, Dave
Indus
2002

Abstract:

Good writing allows writers to be taken seriously, and being taken seriously is always important in communicating ideas effectively. If a person's writing is awkward, clumsy, or questionable, readers may get the wrong impression. And, first impressions can determine what people will read and what they will not.