Marketing Communication and Technical Communication: Not So Strange Bedfellows
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Teich, Thea
STC Central Iowa
2000

Abstract:

What is the difference between marketing communication and technical communication? What are the purposes of each, and how different are those purposes? What results do you look for to evaluate the effectiveness of marketing communication? Of technical communication? Is one more 'creative' than the other? In various guises over the years, I’ve handled marketing communications for technical products, services, and subjects as part of whatever income-generating position I’ve held. I’ve learned it really doesn’t matter what marketing communication materials we’re talking about. Everything from brochures to direct mail to e-commerce Websites can and should be approached the same way.