Buggy Whips, the Arch Deluxe, and Quality Improvement
http://www.stc.org/intercom/PDFs/2003/200303_45.pdf

Jong, Steven F.
Intercom
2003

Abstract:

Sometimes quality is not enough to ensure success. Do you know who made the world’s finest buggy whips? Neither do I. Doubtless the manufacturer continuously improved its product to a fare-thee-well, but once the automobile became popular, the market for buggy whips (to say nothing of the market for buggies) evaporated, and there was nothing to be done for it.