A Field Guide to Technical SMEs
Lange, Penny L.
Although not rare birds in urban high-tech environments, technical
subject matter experts (SMEs) are a fascinating species to
observe—and a challenging breed for corporate communicators to manage.
This tongue-in-cheek field guide identifies
four common sub-species, and
explains how to spot each by its distinctive
markings and how to cope with its behaviors
for companionable nesting.