Weaving an Untangled Web: Proper Planning of Your Web Site Will Pay Off
http://www.writersblock.ca/summer1996/techno2.htm

Collins, John
Writer's Block
1996

Abstract:

Many people rush eagerly to start playing with the World Wide Web as if it were a new toy. But, unlike a shiny new bicycle, the Web does not come with easy-to-follow assembly instructions: you can easily end up riding backwards down an extremely busy road. To make effective use of a Web site, you need to create your own assembly instructions—a well thought-out plan that positions your Web site as simply another tool in your overall communications or marketing strategy.