
Usability is literally the 'ease of use' or understanding it takes to make something work. In this case, Web Site usability is the understanding of how an individual user navigates, finds information and interacts with your Web Site. Unlike online surveys or focus groups, usability testing is a oneon- one process in a 'watch and learn' approach. The results of the sessions are used to improve your user’s experience. Having the development team watch the testing and witness the results helps resolve most internal issues in an undisputed manner. You can’t fight the reality of usability testing. View all four works by Goto, Kelly View all 17 works published by GotoMedia |