Added by Geoff Sauer on Jul 10, 2003. Average rating: 3.33/5.00 (n=3, std dev: 1.15)
Provides strong empirical support for the notion that readers ascribe personality attributes both to typefaces and to text passages. Establishes a foundation for investigation of the interactions between typeface and text personas.
Brumberger, Eva R. Technical Communication Online 2003
Abstract:
Provides strong empirical support for the notion that readers ascribe personality attributes both to typefaces and to text passages. Establishes a foundation for investigation of the interactions between typeface and text personas.