Designing the Out-of-the-Box Experience: A Case Study
http://www.stc.org/confproceed/2001/PDFs/STC48-000104.PDF

Kowalski, Lee Anne
STC Proceedings
2001

Abstract:

To improve your product’s out-of-the-box experience, you must first define the experience that you want your users to have. The next challenge is to design the specific elements that will achieve that experience. These elements must be designed harmoniously with each other and with the functional improvements planned for the product. By enhancing those improvements, the overall experience will draw the customer into the product. If designed appropriately, these elements can improve not only the out-of-the-box experience but also the marketability of the product.