Going Global: The Challenges of Writing for International Audiences
http://www.stc.org/confproceed/2001/PDFs/STC48-000110.PDF

Heximer, Erin and Lisa Wu
STC Proceedings
2001

Abstract:

Because of strong global markets for software and its documentation, information is often translated into several different languages, and read by users worldwide. Writers who create source information in English now face the challenge of communicating to a global audience. These writers must reconsider the following: defining their audience, controlling their terminology and style, creating text for graphical user interfaces (GUIs), and creating examples and scenarios for use in conceptual and instructional material.