Creating the Out-of-the-Box Experience: A Case Study
http://www.stc.org/confproceed/2001/PDFs/STC48-000136.PDF

Hogan, Tim
STC Proceedings
2001

Abstract:

While producing a new deliverable to improve the out-of-the-box experience for a major software product, the team of writers, graphic designers, human factors engineers, and marketers responsible for the deliverable faced many challenges and overcame many obstacles. Anyone involved in the production of such a deliverable will learn from a discussion of the problems we faced and the approaches we took to solving them. This discussion will be particularly relevant for anyone creating such a deliverable for the first time.