Dynamic Content Management
http://www.stc.org/confproceed/2002/PDFs/STC49-00015.pdf

Rockley, Ann
STC Proceedings
2002

Abstract:

Until recently, technical communicators created static content--content that is created in a specific way for a specific purpose (e.g., user guides and help) and that remains the same until the technical communicator deliberately changes it. As single sourcing has made it possible to write information once and use it many times, technical communicators have begun to create static customized content, which is designed to meet the specific needs of the user, the materials to be developed (such as user guides, reference guides, and training), and the delivery media (paper or online). The content is customized for a particular requirement at a particular time but cannot be changed without being regenerated by the author. Now, the ability to create dynamic content will change the way technical communicators envision, create, and distribute information.