Latest Isn't Always Greatest
http://www.sdtimes.com/cols/webwatch_001.htm

Strom, David
Software Development Times
2000

Abstract:

The more time I spend browsing various Web sites, the angrier I get with those developers who take liberty with the amount of software I need to view their pages and navigate their site. I realize that developers want to stay on top of what is cool and unusual and eye-catching and create a site that is visually appealing, engaging and all that. But do they realize that your average member of the browsing public doesn't care at all about these things?