Thinking About Graphic Design
http://infocentre.frontend.com/infocentre/articles/thinkingaboutgraphicdesign.html

Farrell, Tom
Frontend Infocentre
2000

Abstract:

There was a time when graphic design - or how things looked at least - was regarded as the most central part of the web experience. A 'good' website, in the eyes of management at least, involved little more than the company message accompanied by attractive pictures, ideally animated as often as possible. Nowadays, we are beginning to realise that whilst design remains a vital differentiator in terms of web experience, it is for very different reasons. Users are by now accustomed to the very highest levels of graphic design work online. This means that whilst a professional approach is essential for any organisation serious about their online presence, on it's own a 'good looking' site is not sufficient. It is in its impact on usability that graphic design is now particularly significant in the online environment. Graphic design, or visual communication, is about more than looks. The way site content is presented will have a significant effect on how easy-to-use it will be. This not only includes questions of appropriate images and styles, but also choice of colour schemes and the way different interface elements are represented.