Is Flash Too Flash?
http://infocentre.frontend.com/infocentre/articles/isflashtooflash.html

Gaine, Frank
Frontend Infocentre
2000

Abstract:

Amongst Internet developers, Macromedia Flash is certainly something of a hot potato. On the one hand, many designers see Flash as a powerful multimedia tool that encourages originality and dynamism on the otherwise 'static' web. Proponents of usability, on the other hand, have argued that the presence of Flash on a website is a 'usability disease', '99% bad' and have even branded it as 'evil'. They ask the obvious question: why do the biggest, most well known and profitable websites in the world decide against using Flash? However, the reality is that although Flash presents many usability issues, it is not inherently unusable. It can be used to create usable websites - but this requires designers to follow strict implementation guidelines.