Usability and Online Bookmaking
http://infocentre.frontend.com/infocentre/articles/usabilityandonlinebookmaking.html

Farrell, Tom
Frontend Infocentre
2001

Abstract:

One industry that seems to be weathering the current online storm – and which has a reputation of being ‘recession proof’ in any case – is bookmaking. A combination of established offline players (William Hill, Ladbrokes and Paddy Power for example) and online-only companies (such as Blue Square) continue to provide plenty of choice to punters. This in itself is hardly surprising, as bookmaking is one industry tailor-made for the Internet environment.