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Of all the disciplines that go together to create a 'usability strategy', user requirement gathering is undoubtedly the most frequently misunderstood. Many product managers or webmasters will believe that they already know their users, perhaps because they have conducted some form of market research, or have a formal complaints and customer feedback programme in place.
However, these techniques, discussed below, although similar in aspiration, should not be relied upon as a replacement for a full user-requirement gathering programme. That isn't to say that they do not have their uses of course, but rather that in terms of assisting in application or site design they can be unhelpful or even misleading. View all 39 works by Farrell, Tom View all 79 works published by Frontend Infocentre |
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Farrell, Tom Frontend Infocentre 2001
Abstract: Of all the disciplines that go together to create a 'usability strategy', user requirement gathering is undoubtedly the most frequently misunderstood. Many product managers or webmasters will believe that they already know their users, perhaps because they have conducted some form of market research, or have a formal complaints and customer feedback programme in place.
However, these techniques, discussed below, although similar in aspiration, should not be relied upon as a replacement for a full user-requirement gathering programme. That isn't to say that they do not have their uses of course, but rather that in terms of assisting in application or site design they can be unhelpful or even misleading.
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