In technical communication, focus groups are a
relatively new method for analyzing audience needs and
for evaluating technical documents. As an outgrowth of
usability testing, focus groups have been used primarily
as a means of revising texts. Their application to
technical communication projects is much broader,
however, as they can be used at any stage of a project
and for a multitude of purposes.
As technical communicators place more emphasis on
satisfying their clients, we can expect focus groups to
become increasingly popular. This primer explains what they are, when and why to use them, and how to plan them.
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