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Companies are beginning to conduct readability studies to determine how to provide customers with usable sites. Results have been inconclusive, conflicting, and often contradicting results of printed text studies. To discover how users use web sites, two pilot studies were designed to examine users, their purposes, and their reading processes. Many results parallel those of previous
studies. In addition, new results indicate we need to
examine several new variables, including amount of
usage, site-specific knowledge, conventionalization, print bias, gender and age.
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A Preliminary Report on Two Pilot Readability/Usability Studies
http://www.stc.org/confproceed/2002/PDFs/STC49-00057.pdf
Boiarsky, Carolyn
STC Proceedings
2002
Abstract: Companies are beginning to conduct readability studies to determine how to provide customers with usable sites. Results have been inconclusive, conflicting, and often contradicting results of printed text studies. To discover how users use web sites, two pilot studies were designed to examine users, their purposes, and their reading processes. Many results parallel those of previous
studies. In addition, new results indicate we need to
examine several new variables, including amount of
usage, site-specific knowledge, conventionalization, print bias, gender and age.
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