A Global Style Guide: Working Together Around the World
http://www.stc.org/confproceed/2002/PDFs/STC49-00024.pdf

O'Neill, Jennifer
STC Proceedings
2002

Abstract:

As a result of acquisitions and mergers, companies can find themselves working together worldwide and sharing documentation to distribute in different markets. The original source documentation will probably need to be adapted by some of the companies in the distribution channel to accommodate different languages, branding and content in order to meet the requirements of these different markets. This sharing and reuse of documentation between companies worldwide is easier when all the companies in the distribution channel share a common style guide.