What About Writing?
http://www.cptsc.org/conferences/2000/Praetorius.html
  peer-reviewed

Praetorius, Pete
CPTSC Proceedings
2000

Abstract:

Like many businesses, many academic programs in professional and technical communication attempt to promote themselves as unique and as fulfilling a particular niche. Such specific orientations can serve a marketing function. For instance, some professional and technical programs use their advertising literature to promote classes that train students in the uses of cutting edge technologies. And as this conference's call for proposals suggests, some programs may begin to focus primarily on a particular type of technical communication such as computer documentation, medical writing, or multimedia.