Growing Technical Communication Programs through Recruiting
http://www.cptsc.org/conferences/2000/Maylath.html
  peer-reviewed

Maylath, Bruce A.R.
CPTSC Proceedings
2000

Abstract:

This paper lists recruitment strategies that technical communication programs can use. Its purpose is to prompt discussion at the CTPSC conference in response to the following question: Which strategies bear the most promise for recruiting sufficient numbers of students to supply the growing need for technical communicators?