Writing Consistently Across Media: Ten Proofreading Tips
http://www.clickz.com/design/onl_edit/article.php/838051

Henning, Kathy
ClickZ
2001

Abstract:

Last time I wrote about consistency in online writing. Soon after, I received an email from Leslie Drechsler, a reader in Tustin, CA: 'As a Marketing Communications Specialist, I'd love to hear your ideas on how to successfully implement consistency in an established business,' she wrote. 'I thought developing a company style guide would solve the problem. But perhaps there are other ways to approach it. 'Perhaps this could be the subject of another article.' Here's that article, Leslie.