How I Leaped Almost Overnight from Traditional Tech Writer to Marcom Guy to Hybrid - in a Tad More Than Four Decades
http://www.stc.org/confproceed/2002/PDFs/STC49-00027.pdf

Gottlieb, Larry
STC Proceedings
2002

Abstract:

I began as a traditional technical writer and editor in January 1961. Then a gradual evolution changed my worklife: I became a multiple-threat hybrid. My experience zig-zagged from writing proposals to professional acting to building technical resentations to educating myself in marketing communications and marketing to counseling others in strategically thinking how to better market their ideas. Today, I am the hybrid of the future: technical writer and editor/marcom specialist/strategic thinker/marketing counselor.