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Every piece of user research is part of an ongoing research program, even if that program is informal. However, making a program formal provides a number of advantages: It gives you a set of goals, a schedule that stretches limited user-research resources, and results when they're needed most. It also helps you avoid unnecessary, redundant, or hurried research.
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Crafting a User Research Plan
http://www.adaptivepath.com/publications/essays/archives/000107.php
Kuniavsky, Mike
Adaptive Path
2003
Abstract: Every piece of user research is part of an ongoing research program, even if that program is informal. However, making a program formal provides a number of advantages: It gives you a set of goals, a schedule that stretches limited user-research resources, and results when they're needed most. It also helps you avoid unnecessary, redundant, or hurried research.
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