Latino Culture and Health Communication
http://www.stc.org/confproceed/2002/PDFs/STC49-00040.pdf

Freeman, Krisandra S.
STC Proceedings
2002

Abstract:

Many Latinos face barriers to receiving health care in the U.S. These barriers can include lack of English and literacy skills, as well as cultural differences in the communication styles used by Latino patients and non-Latino health care providers and communicators. Simply translating health materials into Spanish may not be enough to overcome these communication barriers. However, research has shown that oral forms of communication such as Spanish-language radio broadcasts, lectures in English-as-a-second-language classes, or small-group discussions led by Spanishspeaking leaders can be very effective in disseminating health information to Latino audiences.