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No matter what your current status—employee, looking for a job, or independent consultant—marketing yourself is necessary. Marketing is determining what your customers need and then showing how whatever you are selling meets those needs, i.e., provides benefits, and does it better than the competition. When you market yourself, you are basically doing the same thing. If you are an employee, how are you developing your skills so they continue to meet the changing needs of your employer? If you are looking for a job, how does what you bring to the table make you a better candidate than everyone else? If you are an independent, how do you benefit your clients so they turn to you over and over again?
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Marketing Yourself as a Technical Communicator
http://www.stc.org/confproceed/2002/PDFs/STC49-00049.pdf
Teich, Thea
STC Proceedings
2002
Abstract: No matter what your current status—employee, looking for a job, or independent consultant—marketing yourself is necessary. Marketing is determining what your customers need and then showing how whatever you are selling meets those needs, i.e., provides benefits, and does it better than the competition. When you market yourself, you are basically doing the same thing. If you are an employee, how are you developing your skills so they continue to meet the changing needs of your employer? If you are looking for a job, how does what you bring to the table make you a better candidate than everyone else? If you are an independent, how do you benefit your clients so they turn to you over and over again?
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