SGML: More than 'Just Do It!'
http://www.stc.org/confproceed/1995/PDFs/PG273276.PDF

Green, Carol, Dianne G. High and Jeanne M. Jordan
STC Proceedings
1995

Abstract:

The Technical Publications department of DSC Communications Corporation decided to use SGML as a method of information creation, storage, and management; obtained buy-in from management and appropriate personnel; selected and trained a team; created and implemented a project plan for an SGML prototype project.