Single Sourcing: An Introduction
http://www.cherryleaf.com/news_single_sourcing.htm

Darley, Justin
Cherryleaf
2002

Abstract:

Many documentation departments produce detailed and well-designed paper documentation. Increasingly, however, one paper manual is not enough. Pressure is growing to deliver your information online, perhaps on several different user platforms. You may need to reuse the information in your manuals for quick reference guides, training courses and marketing publications. This can mean that you find yourself re-creating virtually identical content over and over again. Duplicating your material for multiple media, multiple uses and multiple audiences is time-consuming and costly.