Writing for Results
http://www.stc.org/confproceed/1999/PDFs/016.pdf

Maggiani, Rich and Allison Brochu
STC Proceedings
1999

Abstract:

All writing elicits some action or reaction—some result—from the reader. These results need not be arbitrary. You, as author, can greatly influence how your reader acts. Effective writing achieves your desired results. You can increase your chances of success by following the ten steps outlined in Writing for Results. Through these steps, you tailor your message so that it appeals to your reader’s needs and interests, thus enabling action that helps you get exactly what you want. This process works for both long and short communiqués.