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The software is tested, the documentation is written, and the training is in place. Now the product has to be marketed. Potential customers must understand what the product is and why they should buy it. Marketing communication for the high tech product is not just fluff or fiction. To attract attention in today’s competitive marketplace, it must be a unique combination of technical information and compelling creativity. As a technical communicator, you have an opportunity to put your planning, writing, and project management skills to work in the marketing arena. From developing a
marketing plan to researching competitors and creating
collateral copy or Web site content, you can participate in and even lead the marketing process.
View all three works by Gallob, Beth M.
View all 2240 works published by STC Proceedings |
High Tech Marketing Communication: The Method Behind the Madness
http://www.stc.org/confproceed/1999/PDFs/012.pdf
Gallob, Beth M.
STC Proceedings
1999
Abstract: The software is tested, the documentation is written, and the training is in place. Now the product has to be marketed. Potential customers must understand what the product is and why they should buy it. Marketing communication for the high tech product is not just fluff or fiction. To attract attention in today’s competitive marketplace, it must be a unique combination of technical information and compelling creativity. As a technical communicator, you have an opportunity to put your planning, writing, and project management skills to work in the marketing arena. From developing a
marketing plan to researching competitors and creating
collateral copy or Web site content, you can participate in and even lead the marketing process.
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