Successful Independent Consulting Workshop
http://www.stc.org/confproceed/1999/PDFs/011.pdf

Florzak, Douglas
STC Proceedings
1999

Abstract:

To succeed as an independent consultant, technical communicators must master basic business concepts. This workshop focuses primarily on the set up and marketing of a technical communication consulting business. When setting up their business, independent consultants must consider the legal form of their business, required licensees, insurance, retirement plans, and industry going rates. Marketing methods are divided into passive and active techniques. Independent consultants must know how to market to two main channels: agencies and direct clients.