Abstract:
Since BBCi launched in November 2001, its search offering has been collecting data on the way that BBC website users search both the BBC's website, and through its homepage Websearch , the whole wide web.
Given such a mass of data, the easiest way to aggregate and make sense of it has been to measure the search terms that are most popular. Indeed, the BBCi homepage has a panel displaying the three most popular search terms of the moment, and an editorial and taxonomy team at the BBC constantly monitor the searches gaining high volume in order to match the correct content to them.
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