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There's room for speciality design agencies, Web developers and full-service interactive agencies. A former director of media resources and research at Bates Worldwide, New York, Mr. Gugel said he thought it was only natural that an interactive agency offer everything a traditional agency does--but modified for the Web: account management, media planning, strategic planning and research capabilities.
View both works by Riedman, Patricia
View both works published by AdAge.com |
Web Shops Add Services to Rival Traditional Agencies
http://www.adage.com/news.cms?newsId=669
Riedman, Patricia
AdAge.com
1998
Abstract: There's room for speciality design agencies, Web developers and full-service interactive agencies. A former director of media resources and research at Bates Worldwide, New York, Mr. Gugel said he thought it was only natural that an interactive agency offer everything a traditional agency does--but modified for the Web: account management, media planning, strategic planning and research capabilities.
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