The Emperor's New Web Site
http://www.intranetjournal.com/features/hfi0598.shtml

Schaffer, Eric M.
Intranet Journal
2001

Abstract:

'Viewability' on a Web site may not imply 'usability.' Real Websters know the difference. For example, a recent Web-mag cartoon shows a puzzled 'visitor' in front of a store front. A sign says 'Come on in.' However, the visitor fails to see any door. It's obscured by the Las Vegas pizzazz and animatronic geegaws soliciting attention willy-nilly. Have you seen such Web sites?