Quickness and Usability Keys to Successful Web Sites
http://www.banktech.com/showHtml?path=/db_area/archives/bst/2001/0002&file=2001_02_21

Schaffer, Eric M.
TechWeb
2001

Abstract:

Three clicks and that's it. Most Web site users allow only three clicks to be impressed with your product. Most people don't surf the Web; they have an agenda. In specialized fields such as banking, users will stay with sites that give them information quickly and pleasantly. The challenge is to produce a positive Web site experience the first time around. It boils down to one word: usability. Is your Web site user friendly? With 80% of current Web sites falling by the wayside, your home page must be easily accessible as well as eye-catching and informative. The imperatives are point, click and find the right department.