Web Design: Website Optimisation
http://www.dianthus.co.uk/webDesign/webOptimisation.htm

Dianthus

Abstract:

This refers to the process by which a website's design, content, and coding are all optimised to improve its search engine ranking for specific targetted keywords and phrases. Although there is no assured way of getting your site into the Top10 ranking of all of the major search engines, there are a number of strategies that you can use to improve your ranking.