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The Web is WYSIWYG. What you see is what you get. What you see on the monitors and via the connections - and what you use for beta testing - is what your work will look like to all those who check out your URL. What's on your screen will be pretty close to what's on their screens.
Print is a different matter altogether. Once your files leave your computer, there's a whole wonderful road they have to journey along to make it into print. You do everything you can to make sure they're ready for their adventure, but just as you're likely to forget your toothbrush or your favorite socks when you take a trip, your files often go to print missing a vital item. You can only hope that the thing you forgot about is easy to correct and not a big expensive mistake that blows your deadline and your budget. Getting your files through your service bureau (where your files are turned into negatives so that your negatives ultimately become the finished product) and to the printer is like taking up the gauntlet. Best case scenario, you'll be winded; worst case, you'll be pounded to a bloody pulp. I fear I'm showing my bias toward the Web.
View all four works by Frew, Jim
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From Web to Print
http://www.webmonkey.com/99/07/index1a.html?tw=design
Frew, Jim
Webmonkey
1999
Abstract: The Web is WYSIWYG. What you see is what you get. What you see on the monitors and via the connections - and what you use for beta testing - is what your work will look like to all those who check out your URL. What's on your screen will be pretty close to what's on their screens.
Print is a different matter altogether. Once your files leave your computer, there's a whole wonderful road they have to journey along to make it into print. You do everything you can to make sure they're ready for their adventure, but just as you're likely to forget your toothbrush or your favorite socks when you take a trip, your files often go to print missing a vital item. You can only hope that the thing you forgot about is easy to correct and not a big expensive mistake that blows your deadline and your budget. Getting your files through your service bureau (where your files are turned into negatives so that your negatives ultimately become the finished product) and to the printer is like taking up the gauntlet. Best case scenario, you'll be winded; worst case, you'll be pounded to a bloody pulp. I fear I'm showing my bias toward the Web.
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