Design Basics
http://www.webmonkey.com/html/97/05/index2a.html?tw=design

Frew, Jim
Webmonkey
1997

Abstract:

The first thing you need to do is ask yourself a few questions. What is the point of the site? What are your goals? Do you want to show the world pictures of your cat? Are you trying to sell worms through the mail? Are you promoting your new major motion picture? The answer will help you begin to focus your page. As you edit your material, you will quickly see that the picture of your cat has no business on the homepage of your new blockbuster.