Measuring Value Added: Rationale and ApproachesThis panel will present case studies on the value
added by technical communicators and their
information products to the products and services
they support. Many of us practitioners would like to
do more value-adding assessments, but don’t know
how to adapt the measures to our real-world
situations of limited budget and often limited
interest among our customers. The panel will focus
on practical approaches for applying some of the
metrics used to calculate the value of our products
and services (1,2). We will also discuss the benefits
of this exercise for ourselves and our customers.
With the current economic clime, waiting for others
to determine the value of their work often means
waiting in unemployment lines.
This panel will present case studies on the value
added by technical communicators and their
information products to the products and services
they support. Many of us practitioners would like to
do more value-adding assessments, but don’t know
how to adapt the measures to our real-world
situations of limited budget and often limited
interest among our customers. The panel will focus
on practical approaches for applying some of the
metrics used to calculate the value of our products
and services (1,2). We will also discuss the benefits
of this exercise for ourselves and our customers.
With the current economic clime, waiting for others
to determine the value of their work often means
waiting in unemployment lines.
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