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Creating a multimedia title is much like creating a movie. The multimedia team has to work with many of the same components (sound, animation, graphics, and text) as a
movie production team. Many multimedia developers see
their work not as a product but as a production. Some
developers no longer work in offices but in “studios,”
Given this cinematic atmosphere and similarities in
drama and multimedia, one can see how literary or
dramatic terms can be used to describe reader (audience)
roles in multimedia. In multimedia, the audience can
become several different roles. This paper discusses these
roles and how or if multimedia teams should react to
them.
View both works by Gibbs, Bruce R.
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Multimedia Theater: The Roles of Audience in Multimedia
http://www.stc.org/confproceed/1996/PDFs/PG1417.PDF
Gibbs, Bruce R.
STC Proceedings
1996
Abstract: Creating a multimedia title is much like creating a movie. The multimedia team has to work with many of the same components (sound, animation, graphics, and text) as a
movie production team. Many multimedia developers see
their work not as a product but as a production. Some
developers no longer work in offices but in “studios,”
Given this cinematic atmosphere and similarities in
drama and multimedia, one can see how literary or
dramatic terms can be used to describe reader (audience)
roles in multimedia. In multimedia, the audience can
become several different roles. This paper discusses these
roles and how or if multimedia teams should react to
them.
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