Why Cultural Contexts Are Missing: A Rhetorical Critique of Localization Practices
http://www.stc.org/confproceed/2002/PDFs/STC49-00090.pdf

Sun, Huatong
STC Proceedings
2002

Abstract:

This paper argues for the importance of cultural contexts in localization practices. It explores possible reasons for the missing of cultural contexts in localization, such as a static model of culture, a positivist view of science, and an instrumental engineering approach. Broad-scoped rhetorical methods are called to improve the performance of localization.