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Personalization is coming to technical communication, and the results may not be pretty. n offering the individual an opportunity to pick and choose among XML content objects, we risk causing confusion when the organization of the site appears to shift, and familiar landmarks disappear. Critical content may become invisible to the user. The very process of creating preferences, custom options, or an entire personal profile adds a complex distraction that many users may resent, because it takes them away from their original task for so long that they forget what they were doing. Even advanced search mechanisms, which promise to pinpoint the exact information object the user wants, risk baffling users with their own complexity.
View all 20 works by Price, Jonathan R.
View all 17 works published by Communication Circle, The |
The Dangers of Personalization
http://www.theprices.com/4artTW15.htm
Price, Jonathan R.
Communication Circle, The
2001
Abstract: Personalization is coming to technical communication, and the results may not be pretty. n offering the individual an opportunity to pick and choose among XML content objects, we risk causing confusion when the organization of the site appears to shift, and familiar landmarks disappear. Critical content may become invisible to the user. The very process of creating preferences, custom options, or an entire personal profile adds a complex distraction that many users may resent, because it takes them away from their original task for so long that they forget what they were doing. Even advanced search mechanisms, which promise to pinpoint the exact information object the user wants, risk baffling users with their own complexity.
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