You and Me: Making Technical Communication Personal
http://www.theprices.com/YOUandMEfullshow/sld001.htm

Price, Jonathan R.
Communication Circle, The

Abstract:

Text of talk presented at the 48th International Conference of the Society for Technical Communication, Chicago, IL, May 2001. We are moving toward an audience of one. Beyond the great mass. Beyond niches, micromarkets, subgroups, demographic clusters. Communicating with one person at a time.