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Technical communicators have longed turned to audience, purpose, and context as they analyze situations. But Mirel's article demonstrates that audience-purpose-context is too weak a framework to handle the job of detailed sociopolitical analysis: not only is it inadequate for analyzing the needs of end users, it is also inadequate for analyzing situations within the writer's organization. In this response, this paper explores the weakness of audience-purpose-context and points to alternative sociopolitical frameworks. View all 12 works by Spinuzzi, Clay View all 51 works published by Journal of Computer Documentation |
 Exploring the Blind Spot: Audience, Purpose, and Context in "Product, Process, and Profit" http://doi.acm.org/10.1145/353927.353931
Spinuzzi, Clay Journal of Computer Documentation 2000
Abstract: Technical communicators have longed turned to audience, purpose, and context as they analyze situations. But Mirel's article demonstrates that audience-purpose-context is too weak a framework to handle the job of detailed sociopolitical analysis: not only is it inadequate for analyzing the needs of end users, it is also inadequate for analyzing situations within the writer's organization. In this response, this paper explores the weakness of audience-purpose-context and points to alternative sociopolitical frameworks.
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