Web Shui: Working the Guidelines
http://builder.cnet.com/webbuilding/0-7705-8-6556762-1.html?tag=st.bl.7705.edt.7705-8-6556762-1

Deaton, Mary M.
CNET Builder.com
2003

Abstract:

Design conventions represent the dominant and successful methods of Web site planning and creation and give you a clear set of dos and don'ts for your own site.