Web Shui: Guerilla Usability
http://builder.cnet.com/webbuilding/0-7705-8-6861748-1.html?tag=st.bl.7705.edt.7705-8-6861748-1

Deaton, Mary M.
CNET Builder.com
2003

Abstract:

You have design ideas for your Web site: you've researched your competitors' strategies, and you've read books and Web style guides to learn about the conventions for usable Web sites. But you're still not sure if your visitors will find the site easy to use. What now?