Added by Geoff Sauer on Jan 18, 2003. Average rating: 4.00/5.00 (n=1)
Provides the rationale for usability testing the packaging of high-tech products, including lowered support costs, improved customer satisfaction, and increased sales.
Rosenbaum, Stephanie L. and Janice Anne Rohn Tec-Ed, Inc. 1997
Abstract:
Provides the rationale for usability testing the packaging of high-tech products, including lowered support costs, improved customer satisfaction, and increased sales.